![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/7dfc57a6-78a3-4fcd-b7fe-fac255da0b8b_rw_1920.jpg?h=82f5fbd5b4dd0e6dc0fefe6e680c3671)
Artwork must communicate on bottle and can labels, as well as all POS material, for digital and print applications.
Must have high shelf shout in a crowded market, and ‘stand out from the masses’. Colourways and tone of voice should appeal to wide target audience of 18-70.
Maintain a consistent style, and brand look and feel across
all products, although they must also be able to ‘stand alone’.
all products, although they must also be able to ‘stand alone’.
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/f5906ea1-ef5a-4993-ab51-de3cf996ff92_rw_1920.jpg?h=f2a60c08effa7e01bc00c047a3dae2ed)
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/e5a1f11e-1ec5-422d-9f4a-3d1b08c978d7_rw_1920.gif?h=f00b7375861d7e6ad51beaf27e35ccca)
The Brands & visual thoughts
Thirst of Many:
Contrasting blue colourways with striking illustration to convey the ‘thirst’ and ‘many’ key words
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/ef213cd6-5e8e-4b60-b35f-34911028d3d2_rw_1920.jpg?h=7be776b36222ec95c3f6b543c7c1343e)
Blonde Ambition:
Colour palette of whites/golds/yellows. Illustration to feature smooth flowing lines,
hops, flowers etc. Should feel vibrant and refreshing
Colour palette of whites/golds/yellows. Illustration to feature smooth flowing lines,
hops, flowers etc. Should feel vibrant and refreshing
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/b77d745c-d40b-4132-9e25-183e94b26729_rw_1920.gif?h=55260ba8ac3bf179fa09fc8e11daf563)
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/46ef00c4-40c4-4d48-8152-6473704e0576_rw_1920.jpg?h=39002e58f4865dbc2649a69713d63514)
North Coast IPA:
Colour palette of blue. Should immediately communicate ‘coast’
and ‘cool’ to the consumer. Could feature sun, waves, surfers etc, and have a beach feel
Colour palette of blue. Should immediately communicate ‘coast’
and ‘cool’ to the consumer. Could feature sun, waves, surfers etc, and have a beach feel
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/f2c48c9a-ccb5-4b2b-9ab8-2e6f8cbee490_rw_1920.jpg?h=c2510c36450c178138c477f2470c7178)
Crimson Rye’d: Colour palette of reds/rubys/silvers
Atlantic Storm:
Use blacks/dark greys/silvers/purple. Should feel ‘space like’, so moody and dark, but cool
Use blacks/dark greys/silvers/purple. Should feel ‘space like’, so moody and dark, but cool
Dark Horse:
Colour palette of burgundys/blood reds/maroons/silvers. Should feel flowing and smooth.
Could feature horses/blackcurrants/berries as part of illustration
Colour palette of burgundys/blood reds/maroons/silvers. Should feel flowing and smooth.
Could feature horses/blackcurrants/berries as part of illustration
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/c8c31aaf-89b9-4dd8-b237-4ccce72b22a3_rw_1920.jpg?h=04cfc8707b4ccef2c741587c7fa00cb3)
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/642e92c7-9c76-42c7-92cb-0cb7b871aaca_rw_1920.gif?h=ecc66f2d06af05cfb64bd7edc3705f21)
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/8962df4b-fd54-4abe-94aa-dfbfd577b321_rw_1920.jpg?h=a5152abd7b7dbe4d1d84a85529254675)
![](https://cdn.myportfolio.com/48310d979e32004b81ad73f5105c85b6/812702d9-ce91-42ef-bdcb-f367832bce25_rw_600.gif?h=a466c1f216409dca3b4261af9075bf86)